We set out on a personal journey to become more climate-friendly in our daily lives, hoping we could eventually make the footprint we leave behind carbon neutral.
We discovered it wasn’t as easy as it should be for consumers like us to make climate-friendly choices.
Simple questions like, “What is our own carbon footprint?” were almost impossible to answer, let alone determining the carbon footprint of the products we bought or services we used.
We asked ourselves how we could make it simpler.
Could we create a brand that makes it easier for us to be more climate-friendly every day? A brand that could guide us to climate-friendly choices.
That is what we have set out to do with <2°
Matt & Matt