There is inspiring work being done using the traditional non-profit models of education (Climate Reality), lobbying for policy change (POW, 1% for the Planet), and many more. While we support their efforts, we wanted to try a different model.

We are entrepreneurs. 

Our strategy is to develop a family of products (some of which will become stand-alone companies) implementing different solutions, with a single goal of fighting climate change by reducing and removing carbon emissions.

We are starting with a consumer-centric approach.  Consumer spending is 2x the carbon emission of home energy and personal travel. It not only affects carbon emissions domestically, but also throughout the global supply chain – all the way back to the suppliers and manufacturers of the products we purchase.

The appetite with consumers is strong.  Reports state that the U.S. consumer is willing to spend $178 per year to fight climate change. Our own tests show that 18% of ecommerce customers opted to pay an additional $1 for carbon neutral shipping.  Other studies show that 68% of Uber riders are willing to pay to offset their ride.

Each product will take the <2° brand, as that is already recognized by consumers as the way to quickly identify climate-friendly choices.  Then create simple solutions for different industries to implement more climate-friendly offerings.  For example our first product of Carbon Neutral Shipping for eCommerce Retailers.  

We have products in development for the ecommerce, retail, restaurant, air travel, ride-sharing, event management, and financial services sectors.

Each product will be built out of the <2° Foundation, who is the majority shareholder and receives the majority of profits from each product/company.  The Foundation will then use the profits to reinvest in more product/companies, the awareness of the <2° brand, and the direct reduction and removal of carbon from our planet.

The core tenet of our strategy is scale.  

Climate-friendly solutions need to be profitable and easy to implement. If they are, our corporate partners will scale them - it will simply be good business for them to do so. 

We believe Harvard Business School Professor Michael Porter describes it best in his TED Talk:

 

If you are interested in learning more, sharing your ideas, or participating with <2°, we would love to hear from you.  

You can reach us at hello@lessthan2.com

Let's keep the planet cool together.

Matt & Matt

 

 

VOX: Americans are willing to pay $177 a year to avoid climate change https://www.vox.com/energy-and-environment/2017/10/13/16468318/americans-willing-to-pay-climate-change

PNAS: Online purchasing creates opportunities to lower the life cycle carbon footprints of consumer products http://www.pnas.org/content/113/35/9780.full

<2° Foundation Carbon Neutral Shipping Launch on TheFeed.com. Started October 2017.

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